The WhatsApp Business app is the initial entry point in this market.Īimed at smaller businesses, the free app – Android-only for now – helps companies better connect with their customers and establish an official presence on WhatsApp’s service. The addition of business profiles and new messaging tools aimed at business customers is part of the company’s broader plan to generate revenue by charging larger enterprises for advanced tools to communicate with customers on the platform now used by over a billion people worldwide. and the U.S., ahead of its planned worldwide rollout. WhatsApp today officially launched its new WhatsApp Business app in select markets, including Indonesia, Italy, Mexico, the U.K.
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